Bollywood actress and fitness brand ambassador Shilpa Shetty Kundra has made an undisclosed investment with homegrown active nutrition, wellness, and beauty brands in India- Fast&Up and Chicnutrix that run under the parent company Fullife Healthcare.
Shilpa Shetty said, “Fast&Up and Chicnutrix have created some of the greatest products out there. I am extremely excited to witness their growth journey. Today our lifestyle is fast-paced and it is difficult to keep up with all required nutrients or vitamins that are essential on a daily basis for the body, hair, skin, energy and general well-being. Their products totally suit today’s demands”.
Fast&Up and Chicnutrix, part of Fullife Healthcare, are spread across geographies pan India and around 21 international markets like Europe, the UK and the USA with a growing dedicated range of health, beauty and wellness nutritional supplements. This investment by Shilpa comes in addition to credible partners including cricketer Mayank Aggarwal and actor Varun Dhawan. The group also raised $22 million (around Rs 168 crore) in its Series C round from Morgan Stanley Private Equity Asia in the same month.
Speaking on the development, Varun Khanna, Group CEO, Fullife Healthcare, said, “With immense pleasure, we welcome Shilpa Shetty Kundra to our family of investors. Shilpa’s personal approach to holistic well-being resonates with our core values with Fast&Up and Chicnutrix. As a woman who herself is a firm believer in fitness and natural ingredients, she joins the brand with an authentic voice that helps spread this positive message of healthy living every day.”
Founded in 2015 by Vijayaraghavan Venugopal and Varun Khanna, Fullife Healthcare, which is the parent company of Fast&Up and Chicnutrix, has a presence in India and across 21 international markets including Europe, the UK and USA.
In 2021, Fast&Up and Chicnutrix a parent company Fullife Healthcare secured $22 Mn in its Series C funding round from Morgan Stanley Private Equity Asia. So far, it raised a total of $37.8 Mn from investors. Its cap table includes Akash Prakash from Amansa Capital, Rakesh Jhunjhunwala, Sixth Sense Ventures, Bollywood actor Varun Dhawan and Indian Cricketer Mayank Agarwal, among others.