On Wednesday, Nykaa announced its expand into men’s innerwear and athleisure category GLOOT. According to the company, the launch of the new multi-brand e-commerce fashion offering was “inspired by the needs of health-conscious individuals”.
Shares of FSN E-Commerce Ventures, the parent company of beauty e-commerce platform Nykaa, closed about 4% higher at INR 1,453.9 on the BSE on Thursday (July 7), a day after the beauty e-commerce platform announced its foray into the men’s innerwear and athleisure category.
In the intraday trading, the shares of FSN E-Commerce rose as much as about 5% to INR 1,469.9, its highest since June 27, before giving up some of the gains.