Ashneer Grover share an incident where he successfully negotiated with Salman Khan’s team to get him onboard as a brand ambassador for BhartPe.
Shark Tank season1 judge and Ex-MD & Founder of BharatPe Ashneer Grover recently recalled a hilarious incident in which he tried to negotiate with Salman Khan‘s team to get him to appear as the brand ambassador for one of his entrepreneurial ventures. Grover admitted that he wanted to get Salman Khan onboard but also revealed that he did not want to spend a lot of money on him.
Grover recalled the four-year-old incident and said at a recent college event, In 2019 I intended to enlist Salman Khan as a brand ambassador. Nobody could have ever thought of it. I was a small company and I wanted to generate trust overnight and so I thought to make Salman Khan my brand ambassador.
He said that at that time, (When I approached Salman’s team, they told me that they will charge Rs. 7.5 crores, that’s when I started calculating. I had 100 crores, I will give him Rs 7.5 crore, I will spend another Rs 1-2 crore on making the ad and I should also pay to the broadcasters, it’s a Rs 20 crore expense and I have Rs 100 crore. I didn’t know if I would get another round of investment, and so I told Salman to decrease his price, and he agreed to do the ad for Rs 4.5 crore).”
Grover further added that, “Ek time mein toh Salman Khan ka manager merko bolne laga ki, ‘Sir aap bhindi karidne aye ho kya, matlab kitni mandwali karoge’, maine bola hain hi nahi paise, de nahi sakta. At last, he agreed to Brand Ambassador of BharatPe.
recently, on 13 July OneCard entered in Unicorn list with raises of over $102 Mn at a $1.2 Billion valuation, and 5ire raised $100 Mn in Series A at a $1.5 Billion Valuation and entered in Unicorn club and become the 115th Indian Unicorn Startup.