Rohit Sharma the Indian cricketer, follows the path of many other former and current cricket players. Reportedly, he is all set to launch her own apparel collection. The report states that he is collaborating with German sportswear brand Adidas for the initiative.
The decision to launch his own apparel collection comes against the backdrop of Sharma taking on the responsibilities of a captain of the Indian cricket team and partnering with global sportswear companies EdTech and Fintech to sponsor men’s initiatives in the domestic cricket space are leading.
It is said that Sharma’s passion for sustainability will be reflected in the collection as well. He wore the provided cricket shoes in the recent IPL to promote the need to save the sea and marine life and for every run he scored, it was promised that Adidas would collect 10 plastic bottles and convert them into products. All these scenarios prove their concern for a sustainable ecosystem.
As per the Market Money report, Rohit Sharma also planned to launch his own private NFTs on FanCraze. Regarding the same, Fancrase CEO Anshum Bhambri said in a news report, “We see marquee athletes as artists who create the best of art moments on the playground. We are proud to partner with Rohit Sharma. Very excited to be a pure cricketing genius, to create a new paradigm of association between athlete and fan.”