Papa Pawsome, India’s natural pet care brand backed by 100X.VC has raised $250,000 in its latest Seed funding round. The round saw participation from DBR Ventures, ITI Growth Opportunities Fund, StrongHer Ventures, 93 East Capital, OpebookVC, and other marquee investors such as Deep Bajaj (founder Peebuddy, Sirona Hygiene), KRS Jamwal, Mandar Joshi, Naveen Gupta and others. The campany plan to utilized fresh capital to build a strong market presence across India and expand its innovative product line and invest in R&D.
Nishita Agarwal, co-founder, Papa Pawsome said, “We, at Papa Pawsome, believe that with pets becoming an important part of our lives, there has been a need gap in the pet care industry. To address the gap and make the pet parents aware about what they put in and on their pets, we have introduced natural products after eight months of extensive research where we use plant derivatives to replace all the harmful chemical.”
The brand plans to expand with more products in the other category and fulfill the unmet needs of Pet Parents. Focused on pan-India growth at the moment, it is also eyeing to expand its footprint globally in the coming years, claimed by the startup in a statement.
Dr Aarti Gupta lead investor of DBR Ventures said, “Happy to be an investor in Papa Pawsome. Pet care is one of the fastest-growing categories in the FMCG space today. As a pet parent myself, I feel there is a gap for local, sustainable and ethical pet care brands in India and papa pawsome is solving for this need”.
Ninad Karpe, partner, 100X.VC said, “Pet care industry has witnessed the emergence of several companies offering various products and services for pets. Like any other segment, the pet car industry is marred by companies offering products with high chemical content. This is where Papa Pawsome stands out with its products made from natural ingredients. We are confident that the company will grow further in the near future.”
Founded in 2019, by Nishita Agarwal and Nikita Agarwal, Papa Pawsome is home to safe pet Care products inclusive of their flagship shampoos, oils, creams, silicone-free serums and spa kits for dogs and cats. Their products are chemical-free, domestically produced and even economically priced, posing as a tough competition to the current products in the market.
For more technology & Startup news, and updates, keep reading marketmoney.in