D2C ayurvedic beauty and personal care brand The Ayurveda Co (TAC) has received investment from Indian actress Kajal Aggarwal in a Series A funding round, which has a corpus of $15 Mn.
Prior to starting TAC, Param and Shreedha launched D2C ayurvedic beauty and wellness brand Khadi Essentials Healthcare. TAC sells products on its website and over 30 ecommerce marketplaces including Amazon, Myntra, Nykaa, Flipkart, FirstCry and BlinkIt, among others. The startup claims to have witnessed 500% revenue growth between March 2022 to October 2022. It aims to grow 10x by March 2023.
Shreedha Singh, Co-founder & CEO., adds about Kajal’s association with T.A.C.
Founded in 2021 by Param Bhargava and Shreedha Singh, TAC manufactures ayurvedic products across ranges – skincare, haircare and natural makeup. “Partnerships & relationships are important to us, and Kajal reciprocates this value system as an individual.
It’s time to introduce the coming generations to the life-changing habits & benefits that Ayurveda imparts, both for their enhanced quality of life & to take this powerful traditional system to every household in India, and globally. We had to tell the story through someone who believed in our vision. Partnerships & relationships are important to us, and Kajal reciprocates this value system as an individual. She is an avid propagator of a natural and holistic lifestyle, so it only made sense to have more extensive synergies in the future in addition to having her on board for the range curated for the young ones.”
AS per the startup it is currently available at 20 exclusive brand outlets (EBOs) in India. It also has more than 1000 counters and aims to grow over 10K+ touchpoints in the next six months.
According to a report, the country’s ayurvedic sector was valued at INR 30K Cr in 2018. The industry is expected to grow to an INR 71K Cr space by 2024, expanding at a CAGR of about 16.06% by 2024.