Fresh From Farm, a food-agritech startup, has raised over INR 3.2 Cr in seed led by Inflection Point Ventures.
Fresh From Farm said in a press release that the funds will be used for team building, inventory management, capital expenditure, research & development, and branding.
Rohit Nagdewani, Founder said, Fresh From Farm is an urban farmer and home cook and launched his hydroponic farming enterprise in 2018. Fresh From Farm sells its products under its private label “Happy Froot” and aims to alter the dynamics of fruit and vegetable production through a targeted, data-driven predictive analysis, resulting in less food waste and better nutrition for all. To reduce waste at the retailer level, the company assesses demand and supply patterns and works towards matching them.
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The total combined size of the fruits and vegetable market over the next 15 years is $500 billion. Fresh From Farm has access to 1000+ Sales Touchpoints for 30x growth in the next 12-15 months. The company can save up to 14-16 USD billion in Fruits & Vegetables annually. Delhi/NCR alone consumed Rs. 22,000 Cr worth of fruits & vegetables in 2021. The business can provide fresh food to the entire Delhi/NCR region in just two hours as they have built a 6000 sqft collecting and distribution hub in the heart of South Delhi, that helps them service the NCR in the most efficient way.
Through its curation process, it helps buyers procure fresh and quality fruits, delivered to their doorstep, and increases income by 13%. Fresh from Farm made INR 78 lacs in FY22 and is working to improve its fruits and vegetables trade margin. They have a large market, and immense scope to optimize tech-enabled output supply chain capabilities.
Vinay Bansal, Founder & CEO, of Inflection Point Venture said, “The customers are increasingly getting aware about what they eat, where is it sourced from and its nutritional value. The farmers and retailers on the other hand deal with the supply chain challenges resulting in millions of tonnes of perishables getting wasted every year. We liked Fresh From Farm’s approach of leveraging tech to solve the challenges that directly impact the three key stakeholders of the fruit and vegetable ecosystem. Their tech and the platform with predictive qualities prompted us to invest in the Company.”
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