Meta owned Instagram and Facebook will get a rival now. Jio is planning to introduce a rival to Meta’s reels feature. The telco giant is now getting an India based short video format app called Platform. This app is expected to do exactly the same how Facebook’s and Instagram’s reels work.
As per a press release, Rolling Stones India, Creativeland Asia and Jio Platforms Limited have partnered to launch ‘Platform’, a short video app for entertainers. The press release states that the app is aimed at “star entertainers, with an ecosystem built for organic growth and steady monetisation.”
The Platform app will be all about creators, singers, actors, musicians, dancers, comedians, fashion designers and everyone who wants to become a cultural influencer.
“Platform is powered by the technology infrastructure of Jio Platforms Limited, the force behind the meteoric rise of India’s leading telecom operator ‘Jio’ and the force behind platforms across Jio media, Entertainment and Digital Apps,” said the communication received from the trio company’s.
Reportedly, the first 100 founding members of the app will join it through invite-only. They will be provided with a golden ticket verification on their profiles. These original members will further invite new artist members to sign up through referral programmes.
Jio short video ‘platform’
Our mission at Jio Platforms is to use the power of data, digital and cutting-edge technologies to craft reimagined solutions and experiences for our customers, thereby helping them deliver differentiated market offerings and business growth.
As part of the RIL group we have successfully delivered India-scale platforms and solutions across multiple industry verticals including telecom, media, retail, manufacturing, financial services, education and healthcare. We are delighted to partner with Rolling Stone India and Creativeland Asia to create Platfom, a world-class product that enhances the creator journey at every step with a whole host of pioneering offerings for Indian creators.
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