Personal care brand, True Frog raises Rs 1.65 crores (USD 2,00,000) in a round of funding through a group of angel investors. Vegan, Harmful Chemical free, skin, and hair care brand intends to utilize the funds to improve the research infrastructure, expand the product portfolio, build the team size, and focus on branding and marketing.
These investment rounds join by reputed names such as Deep Lalwani, (Founder & CEO of Sublime Life), Rehan Sheik (CEO of Clicktech), Jason Jose (Co-founder & Director at XELPMOC), Saurabh Sharma (Founder & CEO of Future Wagon) and Atul Siddam (Co-Founder & Director at Diligent).
Subrata Nag, Chairman & Managing Director, True Frog says, “Two years of True Frog, the journey has been nothing but incredible. We are grateful to all the investors who believed and supported us to lead the path of clean beauty and have inspired us to aim higher and achieve substantially and sustainably.”
“From being a formulator to founding True Frog, a clean beauty brand that strives towards creating products accustomed to Indian Hair and Skin brings me immense joy. The response and support from our customers and the beauty industry are inspiring. We intend to excel in the bar set for us as a home-grown brand comparison to the International brands out there”, says, Sarika Gawande, R&D Head, and Co-founder of True Frog.
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Registered under the company name EarthlyBlend Private Limited, True Frog currently offers 17 products in the hair care and skin care segment – Cleansers, Moisturizers, Under Eye Cream, Face Oil, Shampoos, Conditioners, Hair Mask, Curl Stylers, Dandruff treatments, etc. These products are available on e-commerce platforms such as Amazon, Nykaa, Vanity Wagon, Purplle, and the company’s website, truefrog.in.