Oats Overnight, a Tempe, AZ-based nutritional company, raised $20M+ in Series A funding. The round was led by Singh Capital Partners, BFG Partners, Impatient Ventures, Watchfire Ventures, Morrison Seger Venture Capital Partners, Vanterra Ventures, Access Capital, and Pure Ventures.
The company plans to use this fund to help build out the sales team, starting with the addition of a VP of Sales, and expanding into the retail channel.
Brian Tate, Founder, and CEO said, “Our customers debate it all in our private Facebook group, averaging over 1,000 comments per day.”
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Led by Brian Tate, Founder and CEO, Vincent Comerford, COO, and Nina McKinney, CSO, Oats Overnight provides a spoon-free, high-protein oatmeal that is prepped at night and ready when customers wake up. Every month, a new flavor is shared pre-launch with 100,000+ active subscribers and the R&D team communicates with customers directly to hear how the recipe is received. Flavors like Chocolate Chip Cookie Dough, Cookies and Cream, and Key Lime Pie, get very vocal feedback from the community, both positive and negative. The most popular flavors are released with tweaks just three months after the extensive survey results are tallied. Over 35 flavors have been created to date in their owned manufacturing operation in Arizona.
Oats Overnight’s 250-person team includes multiple food scientists, a supply chain team, and a quality department. The company is on a $100M+ gross revenue run rate.