Sports tech and media platform Sportzcraazy has acquired media content platform Kabaddi Adda for an undisclosed amount. Through the acquisition, Sportzcraazy will be taking the majority and controlling stakes in Kabaddi Adda.

The combined reach of Sportzcraazy and Kabaddi Adda will extend to a community of over 5 million monthly enthusiasts in India, the company said in a joint statement. Sportzcraazy plans to host Kabaddi leagues and large scale tournaments across the country to build local and regional player opportunities.

Vaibhav Jaiswal, CEO and founder of Sportzcraazy, said that the acquisition of Kabaddi Adda would provide significant opportunities in the sports tech industry as Kabaddi is the second most-watched sport in India. With the largest community in the field, Sportzcraazy intends to collaborate with Kabaddi players to support them at the grassroots level and give regional players a platform to showcase their talents.

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Founded by Vaibhav Jaiswal and Aditee Gulati, Sportzcraazy focuses on sports media, merchandise and events. It is present in cricket, football and esports space apart from kabaddi. The website covers five major sports like cricket, football, kabaddi, RMG, fantasy gaming, and esports content, prediction, and more.

Kabaddi Adda was valued at ₹13.33 crore and became the first sports company to receive an offer on Shark Tank, with sharks Vineeta Singh and Namita Thapar investing ₹80 lakh for 6 per cent of the company. In 2019, Kabaddi Adda also received funding from Artha Venture Funds, a SEBI-approved fund.

Last week, Nazara Technologies-owned Absolute Sports, the parent company of sports news and analysis website Sportskeeda, acquired a 73.27% stake in US-based Pro Football Network LLC.