Fresh From Farm (F3), a leading B2B2C platform revolutionizing fresh fruit sourcing and delivery, has raised USD 2 million in a pre-Series A funding round led by Inflection Point Ventures. This investment round also saw participation from Ashish Kacholia, founder of Lucky Investments, a prominent investor in public markets.

Fresh From Farm has also provided a partial exit to early investors, offering more than 400% returns. Its early investor, IPV, led a Rs 3 crore seed round in the company in November 2022.

Ashish Kacholia, Founder of Lucky Investments, praised F3’s mission, said, “The F3 team is solving a large problem for fresh fruits retailers by handling their sourcing logistics and helping improve their quality of life. Consolidation of demand in an otherwise fragmented and unorganized market is the key driver of the business. Rohit and his team’s deep expertise on the subject matter and their focus on unit economics allowed us to build conviction for the investment.”

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Rohit Nagdewani, Founder of Fresh From Farm, shared his vision for the company’s future, confirming, “Our vision of becoming India’s largest Fresh Fruits company aligns with our efforts to expand aggressively in New Delhi/ NCR. While currently delivering at over 300+ locations every day, our key focus at wastage reduction and efficient demand consolidation have allowed for our retailer partners to earn an average of 29% more than working through traditional channels. On the growth front, we are aiming to touch Rs 100 crore ARR by the end of this calendar year.”

Fresh From Farm F3 operates at a significant scale, boasting an annual recurring revenue of Rs. 40 crores and supported by a dedicated team of 50 professionals. With a state-of-the-art facility spanning 20,000 square feet in New Delhi, the company leverages cutting-edge technology to uphold quality standards and meet market demand effectively.

Founded by Rohit Nagdewani, Fresh From Farm uses a proprietary tech interface to predict and create a demand-supply equilibrium to minimise the wastage of fresh produce. Its flagship product, F3, converts fruit vendors into mini-franchises and sources, grades and handles fruit for them allowing them to focus on only sales.