Eternz, a curated vertical marketplace for jewellery, has raised $1.15 million in its pre-seed round led by Kae Capital, with participation from Gemba Capital, IIMA Ventures, and TDV Partners.
According to a news statement from the company, the money raised will be utilized to partner with foreign brands and target customers in urban India. Although the emphasis is on the internet, an offline experience centre will soon be opened so that customers may handle and feel the jewellery.
Founded in 2023 by Arthi Ramalingam, Eternz curates designs from high-quality national and international brands and provides a unique jewellery buying experience online through innovative technology.
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Eternz is helping brands solve their key challenge of acquiring customers while providing a dedicated, trustworthy platform. The startup specializes in catering to a wide array of metals, including fashion/costume, silver, gold, and diamond jewellery. It will continue to collaborate with brands and designers, enabling discovery and growth in this evolving market.
Kae manages approximately $250 million in capital, having invested in 85 startups with a portfolio enterprise valuation of $9.88 billion. Its portfolio has a mix of B2B and B2C startups. Some of the investments are from Nazara Technologies, Porter, Healthkart, Zetwerk, Tata 1mg, Traya, and Square Yards.