Agritech start-up Superplum has raised $15 million in its Series A financing round to fuel the expansion of its premium fresh fruit business. The financing round was led by Erik Ragatz, a former partner and current senior advisor of private equity firm Hellman & Friedman.

The Noida-based agritech start-up Superplum closed its pre-Series A round of $3.8 million in June 2021 and has raised close to $22 million to date.

It presents itself as the first premium fruit brand in India, offering consumers better and healthier produce, including apples, grapes, cherries, plums, mangoes, and litchis.

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Superplum (Freshcore Provisions Pvt Ltd.) sells its produce through Amazon Fresh, Zepto, Swiggy, Blinkit, and BigBasket. Its premium fruits are also available at major retailers such as Spar, Metro, Lulu, Modern Bazaar, More, and Trent, as well as grocery stores in NCR and Bengaluru.

Founded in 2019 by Shobhit Gupta, Superplum has established a direct-from-farm produce supply chain empowered by proprietary technology and cold-chain infrastructure, revolutionizing the cultivation and delivery of fresh produce across India. The company’s CEO and co-founder, Shobhit Gupta, highlighted the importance of technological advancements in the fresh produce sector, remarking, “While India has made huge strides in different domains, fresh produce remains lacking in technology and investments.”