ICON, an internet-first D2C luggage and travel accessories (LTA) startup, has raised $1.2 million in its seed round led by DSG Consumer Partners with participation by a clutch of angel investors.

The proceeds will be used to ramp up ICON’s existing product line, expand its team, strengthen its distribution network, and boost its innovative portfolio.

“India is at the inflection point, and travel is taking off,” stated Mohammad Patel, CEO of ICON. Following the COVID-19 pandemic, travel and consumer expenditure on travel-related merchandise have recovered. Among the numerous tailwinds propelling this consumption category are rising per capita income, rising consumer spending on lifestyle, and growth in both business and leisure travel. We think Indian consumers should be able to afford reasonably priced, well-made goods with outstanding functionality, design, and aesthetics. We are extremely enthusiastic about the possibilities we see to create products of exceptional quality, design, and utility.

Founded by Mohammad Patel, Poojan Shah, Fazal Lakhani, and Aakash Mehta, ICON’s product portfolio consists of hard luggage, backpacks, and handbags. ICON is a product-first lifestyle-focused brand, committed to redefining the travel experience through innovation, quality, and style. With a vision to become the leading name in the luggage and travel accessories category, ICON strives to inspire journeys and empower individuals to explore the world with confidence and comfort.