Binance and Khaby will collaborate to promote and foster Web3 awareness and adoption.
Crypto exchange on Wednesday announced its partnership with most followed TikTok Start Khaby Lame to increase awareness of Web3. The influencer will represent the exchange as a brand ambassador and will debunk the misconceptions about cryptocurrencies and the blockchain industry.
In recent years, the Italian Senegalese creator has become a TikTok sensation and amassed 142 million followers for calling out DIY content creators who overcomplicate things.
Changpeng Zhao, CEO of Binance, tweeted about this collaboration:
Another 145m followers. https://t.co/YP1p5udsfr
— CZ 🔶 Binance (@cz_binance) June 30, 2022
The crypto exchange has been grabbing headlines for its recent partnership with stars Khaby. recently Binance announced a multi-year NFT (non-fungible token) partnership with football legend Cristiano Ronaldo. With this collaboration, the firm intends to launch a global marketing campaign to promote Web3 and provide football fans with a compelling entry point into the NFT market.
Earlier in January, Binance had signed a partnership agreement with the Recording Academy to become the first crypto exchange partner for the GRAMMY Award. The firm has also collaborated with Korea’s YG Entertainment.
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