Those fresh funds will be used to drive growth, develop services, recruit talent, and penetrate the development ecosystem.
Gaurav Varma Co-founder of Suprsend said, “With so many channels and vendors present today, notifications have become complex to manage and scale. Companies build an orchestration layer that is either incomplete – leading to too many or too few notifications to the end-user or requires 10-15 engineers to make it sophisticated. With SuprSend, developers get a ready orchestration layer that takes care of integrations, routing, user preferences, compliances, logging, and scaling, at the same time Product Managers get a no-code tool to design and analyze all notifications centrally.”
Bipin Shah Partner at Titan Capital said, “With the blast in communication channels in recent years, companies are realizing that they need to pay attention to the user experience around notifications which is not a simple delivery system anymore. We are seeing teams dedicated to notifications in large companies as an indicator of the same.”
Founded in January 2022 by Nikita Navral (IIT Delhi) and Gaurav Varma (IIT Bombay), SuprSend weeds out the need of building and maintain multiple notification channels. Using its core product, companies can trigger notifications with a single API across email, push, inbox and chat notifications. Its central platform lets product managers own templates, branding and delivery rules without involving developers and analyze performance without logging into multiple platforms.
Suprsend claims to have more than 100 companies registered on the platform, with total workflows processed increasing at 150% month on month. The company competes with Knock, MagicBell, and Quill as competitors. Courier is a major competitor for Suprsend, which raised a $35 million Series B round led by GV (formerly Google Ventures) and participated by Bessemer, Slack Fund, Matrix, Twilio, and Y Combinator.