Bengaluru AI-based startup GetSupp raises INR 9.5 crore in a Seed funding round led by General Catalyst and Better Capital and 6 other angel investors, which include Saurabh Garg (founder, NoBroker), Ankit Nagori (founder, Curefoods), Kunal Shah (founder, Cred), Rohit Kapoor (global CMO, Oyo), Mohit Sud (VP marketing, Unilever), We Founders Circle and others.
Arpit Gupta co-founder and CEO, GetSupp said, “Our mission is to help every Indian discover the power of nutrition and how right supplementation can help overcome concerns and increase quality of life significantly. As of now, the entire from discovery to right usage to adherence is broken and that is the reason why penetration of supplements is minuscule when compared to other countries. GetSupp helps the customers discover the right supplements and handholds them through the entire journey,”.
Founded in 2022 by Arpit Gupta, GetSupp is an AI-driven nutrition and food supplements marketplace for users to learn, discover and buy the supplement.
The company will focus on strengthening its technology across the value chain to improve customer experience and make the entire journey seamless and easy for the users. It would partner with major brands in the nutrition space to provide the best options to all customers, claimed the company in a statement.
Report, the food supplements market in India is currently estimated at $5.5 billion and growing rapidly to scale to $18 billion within the next 5 years.
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