Rigi, a platform for creators, influencers, and celebrities to grow, manage and monetize their community, has raised Rs 100 crore led by Elevation Capital, with participation from Accel, Stellaris, Sequoia, and angels such as Mahendra Singh Dhoni, Kunal Shah (Cred), Amit Agarwal (NoBroker), Chakradhar Gade (Country Delight), Sharan Hegde among others.
The firm plans to utilize the funds to expand into newer categories as well as into other geographies. With the closing of this round, Rigi has raised $25 Mn across 3 rounds in 14 months of inception.
Founded by Ananya Singhal and Swapnil Saurav in late 2021, Rigi helps creators take care of periodic subscription reminders, retargeting, and promotions. The app allows users to create both paid and free WhatsApp and Telegram groups and sell courses and host secure webinars with only authenticated attendees.
The startup used to gather hints of user behavior that indicated their willingness to pay in return for the influencer’s rich content and it mainly targets a set of influencers who are primarily more active on Telegram and WhatsApp rather than YouTube, Instagram, or other social media platforms.
Since its inception in October 2021, Rigi claims to have helped more than 10,000 creators across 30 different categories. In the last 12 months, the company has grown 40X and it recently entered Indonesia.
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